Privacy Policy - Optima Rent d.o.o.
10 November 2025
This Privacy Policy explains how Optima Rent d.o.o. ("Optima Rent", "we", "us", "our") collects, uses, stores, and protects your personal data, and what rights you have under the General Data Protection Regulation (GDPR) and applicable laws of the Republic of Croatia. By using our services, booking a vehicle, or visiting our website, you confirm that you have read this Privacy Policy and agree to its terms.
1. Data Controller
Optima Rent d.o.o.
Ulica kneza Ljudevita Posavskog 19
10410 Velika Gorica, Croatia
OIB: 11390268066
E-mail: reservations@optimarent.hr
+385 (0)1 6264 743
2. Personal Data We Collect
We collect only the data necessary to provide our vehicle rental services and conduct our business lawfully. This may include the following data:
Data you provide when booking a vehicle
- full name
- address
- phone number and email address
- booking details (pick-up location, date, time, vehicle model, etc.)
Data required to enter into a rental agreement
- data from your identity card or passport
- driving licence details
- credit card details for pre-authorisation
- signature and other identification documents
Service usage data
- driving information (e.g. fuel consumption, mileage)
- data on incidents and traffic violations
- communication with our support team (email, phone)
Data collected via the website
- IP address
- technical information about your device and browser
- cookies and analytics data (Google Analytics, Meta Pixel, etc.)
3. Purposes of Personal Data Processing
We collect and process your personal data for the following purposes:
Performance of the vehicle rental agreement
- entering into and performing the agreement
- vehicle pick-up and return
- charging rental fees, deposits, deductibles, and any damages
- communication related to the booking
Legal obligations
- processing data in the event of traffic violations
- disclosing data to competent authorities where required by law
Security purposes
- protecting property and preventing misuse
- verifying user identity
Legitimate interests
- communication with users
- improving our services
- statistical and internal business analysis
Marketing (with your consent)
- notifications about promotions and special offers
- sending offers and news about our service
You may unsubscribe from marketing messages at any time.
4. Who We Share Your Personal Data With
We do not sell your data or transfer it outside the EU. We share it only when necessary:
Partners involved in service delivery
- payment processors (banks, card networks)
- IT support and booking systems
- accounting services
Legal and public authorities
- police (traffic violations)
- courts or other authorities where required by law
Insurance companies
in the event of incidents, accidents, or breakdowns
All partners process data solely in accordance with the GDPR.
5. How Long We Retain Your Data
We retain data only for as long as necessary for the lawful purpose of processing. Examples include:
- contract data: 10 years (statutory obligation to retain business records)
- booking data: until the end of the rental plus a reasonable period
- marketing data: until consent is withdrawn
- traffic violations: in accordance with statutory retention periods
When data is no longer required, it is deleted or anonymised.
6. Your Rights Under the GDPR
As a user, you have the right to:
- access your personal data
- rectify inaccurate data
- erasure ("right to be forgotten")
- restrict processing
- data portability
- object to processing
- withdraw consent at any time
To exercise your rights, contact us at: reservations@optimarent.hr
If you believe your rights have been infringed, you have the right to lodge a complaint with the Croatian Personal Data Protection Agency (AZOP).
7. Cookies and Web Technologies
Our website uses:
- essential cookies (for website functionality)
- analytics cookies (statistics and performance monitoring)
- marketing cookies (Google, Meta, TikTok)
You can view our cookie rules in our Cookie Policy. You may change or disable them at any time.
8. How We Protect Your Data
We apply technical and organisational security measures, including:
- data encryption
- controlled access and authentication
- backups
- secure servers and protection systems
- mandatory employee confidentiality
Your data is stored in accordance with best security practices.
9. Changes to This Privacy Policy
Optima Rent may update this Privacy Policy from time to time. All changes will be published on this page with the date of the latest revision. We recommend checking for updates periodically.
10. Contact
For any questions regarding personal data protection, you may contact us at:
Cookie Policy - Optima Rent d.o.o.
10 November 2025
This Cookie Policy explains what cookies are, which types of cookies we use on our website optimarent.hr, for what purposes, how long we retain them, and how you can manage your cookie settings. If you continue to use our website after viewing the cookie notice banner and/or adjusting your settings, we consider that you are familiar with this Cookie Policy. We place non-essential cookies only with your consent.
1) What Are Cookies?
Cookies are small text files that a website stores on your device (computer, mobile phone, tablet) when you visit it. Cookies enable website functionality (e.g. saving your choices), help us understand how the site is used (analytics), and support the display of relevant advertisements (marketing).
Cookies may be:
- First-party cookies - set by the website you are visiting (optimarent.hr).
- Third-party cookies - set by external service providers (e.g. Google, Meta) through our website.
Duration:
- Session cookies - deleted when you close your browser.
- Persistent cookies - remain for a specified period or until you delete them manually.
2) Types of Cookies We Use
Essential (strictly necessary)
Required for the proper operation of the website and delivery of requested services (e.g. booking functionality, security, session management). These cookies do not require consent.
Analytics / statistical
Help us understand how the website is used (traffic, most visited pages, technical errors) so we can improve the user experience. These cookies are placed with your consent.
Marketing (advertising and remarketing)
Enable personalised advertising and measurement of campaign performance (e.g. Google, Meta). These cookies are placed with your consent.
Functional (preferences)
Remember your choices (language, location, login) and improve your experience. These cookies are placed with your consent.
3) Cookies and Third Parties We May Use
Depending on active features on the website, we may use some of the following services. The exact list may be displayed in the "Cookie Settings" (CMP) panel at the bottom of the page.
Google Analytics 4 (analytics)
- Purpose: measuring traffic and user behaviour (anonymised IP addresses).
- Provider: Google Ireland Limited.
- More information: policies.google.com/privacy
Google Ads (remarketing / conversions)
- Purpose: measuring conversions and displaying relevant ads.
- Provider: Google Ireland Limited.
Meta Pixel (Facebook/Instagram advertising)
- Purpose: event measurement and campaign performance, remarketing.
- Provider: Meta Platforms Ireland Ltd.
TikTok Pixel (if enabled)
- Purpose: conversion measurement and ad optimisation.
- Provider: TikTok Technology Limited.
Hotjar / Microsoft Clarity (if enabled)
- Purpose: UX analytics and interface improvements (anonymised).
- Providers: Hotjar Ltd. / Microsoft Ireland Operations Ltd.
Note: Third parties may process data outside the EU/EEA. In such cases, we rely on appropriate safeguards (e.g. EU Standard Contractual Clauses).
4) How Long We Retain Cookies
- Essential cookies: up to 12 months (depending on function; some are session-based).
- Analytics / marketing / functional cookies: typically from 1 day to 13 months (depending on the provider). Exact retention periods for individual cookies are shown in "Cookie Settings".
5) How to Give, Withdraw, or Change Consent
At any time, you may open "Cookie Settings" (link in the footer) and change or withdraw consent for non-essential cookies (analytics, marketing, functional).
If you do not want third parties (e.g. Google) to use your data, you may visit:
6) How to Manage Cookies Manually in Your Browser
You may delete or block cookies in your browser settings. Please note that blocking essential cookies may disable parts of the website (e.g. the booking form).
- Chrome: Settings → Privacy and security → Cookies
- Safari: Preferences → Privacy
- Firefox: Options → Privacy & Security → Cookies
- Edge: Settings → Site permissions → Cookies
7) Legal Basis
- Essential cookies: legitimate interest (website operation and security).
- Analytics, marketing, and functional cookies: consent (Art. 6(1)(a) GDPR). You may withdraw consent at any time without adverse consequences, although some functionality may no longer work.
8) Changes to This Cookie Policy
We update this policy from time to time due to changes in technology or regulations. All changes are published on this page with the update date. We recommend checking it regularly.
